Destination Branding for Small Cities: The Essentials for Successful Place Branding

In his second book, Destination Branding for Small Cities – Second Edition, Bill Baker again skillfully cuts through the theory, advertisingbranding-speak and jargon to provide a step-by-step roadmap for branding small cities and destinations to improve their tourism and economic development competitiveness.

Bill Baker is President of Total Destination Marketing, and is recognized internationally as an author, speaker and his pioneer work in creating brand strategies for places of all sizes, from nations to small cities. He has more than 30 years destination branding and marketing experience in 25 countries and has been directly involved in some of the most respected and successful destination branding campaigns in the USA, Europe and Australia. Bill is a popular speaker in the USA and abroad on the many aspects of place branding and tourism marketing.