Destination Brands
Morgan, Nigel; Pritchard, Annette; Pride, Roger
Language: English
Published by Routledge, 2015
- Hardcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 319.49
Quantity: 3 available
Add to basketItem description from seller
pp. 392.
Seller Inventory # 26373185347
- Title
- Destination Brands
- Author
- Morgan, Nigel; Pritchard, Annette; Pride, Roger
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138133655
- ISBN 13
- 9781138133655
- Edition
- 3rd Edition
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.
It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
Shipping rates within U.S.A.
| Item | 12 to 19 business days | 12 to 14 business days |
|---|---|---|
| First item | US$ 3.99 | US$ 6.99 |
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I mainly carry imported books from South East Asia / South Asia for readers of all Age Groups.
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South Asian and South East Asian Culture, Religion, Art etcSeller's business information
PLETOS INC
6931 51st Avenue, WOODSIDE
Woodside, NY U.S.A. 11377
Terms of sale
We accept return for those books which are received damaged. Though we take appropriate care in packing to avoid such situation.