This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

About the Author

Nigel Morgan, Annette Pritchard, Roger Pride

"About this title" may belong to another edition of this title.

Store Description

Goodwill of Central and Coastal Virginia is a nonprofit dedicated to changing lives through the power of work. Every book purchased from our page helps fund job training programs, education, and employment opportunities for individuals facing barriers to work. From career coaching to skills development, we empower people in our community to build brighter futures. When you shop our books, you are not just finding your next great read, you are supporting a mission that has strengthened Central and Coastal Virginia since 1923. Give a book a second life and help someone start a new chapter of their own. Our mission is changing lives?helping people help themselves through the power of work. Through an earn while you learn approach, we provide hands-on experience, supportive services, and access to training that leads to real careers. Every purchase plays a role in advancing that mission and creating opportunities across the communities we serve.

Visit Seller's Storefront

Seller's business information

Goodwill of Central and Coastal Virginia
6301 Midlothian Tpke, Richmond, VA, 23225, U.S.A.

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 5.74	US$ 10.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.