Destination Marketing and Management : Theories and Applications

Language: English

Published by Cab International Aug 2011, 2011

1845937627 / 9781845937621

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

Seller Inventory # 9781845937621

Title
Destination Marketing and Management : Theories and Applications
Author
Abraham Pizam
Publisher
Cab International Aug 2011
Publication year
2011
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1845937627
ISBN 13
9781845937621
Item weight
987 grams
Dimensions
254x179x27 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.11US$ 50.28
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Einbeck, Germany 37574