Develop Your PR Skills (Paperback or Softback)
Language: English
Published by Kogan Page 7/1/2010, 2010
- Softcover
- New
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
AbeBooks seller since January 23, 2002
Condition: New
US$ 18.21
Quantity: 5 available
Add to basketItem description from seller
Develop Your PR Skills.
Seller Inventory # BBS-9780749459703
- Title
- Develop Your PR Skills (Paperback or Softback)
- Author
- Laville, Lucy
- Publisher
- Kogan Page 7/1/2010
- Publication year
- 2010
- Condition
- New
- Book Type
- Book
- Binding
- Paperback or Softback
- Language
- English
- ISBN 10
- 0749459700
- ISBN 13
- 9780749459703
- Item weight
- 0.59 pounds
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
"Synopsis" may belong to another edition of this title.
About the Author
Lucy Laville currently teaches PR and relations and marketing at Leeds Business School. Coming from a professional background, Lucy has worked in various senior PR positions across a variety of sectors.
"About the title" may belong to another edition of this title.
BargainBookStores
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