How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

Shenson, Howard L.

ISBN 10: 0471527092 / ISBN 13: 9780471527091

Published by Wiley, 1991

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00099793410

Bibliographic Details

• Title: How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences
• Publisher: Wiley
• Publication Date: 1991
• Language: English
• ISBN 10: 0471527092
• ISBN 13: 9780471527091
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:
* How to select a marketable subject and test market any seminarfor about $1,000 or less
* How to develop a dynamic program and effective programmaterials
* How to create a powerful, registration producing marketingstrategy and design winning promotional materials
* How to assess promotional effectiveness and fine-tune marketingto increase sales
* How to evaluate and choose where and when to conduct your seminaror workshop
* How to select hotel and conference facilities
* How to price your program to ensure maximumregistrations/profitability
* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices
* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense

About the Author

HOWARD L. SHENSON, CMC, is an internationally recognized authority on the marketing of seminars, information products, and consulting services. His creative strategies have been responsible for the sale of more than one million seminar registrations. He has written a number of bestselling books, including The Contract and Fee-Setting Guide for Consultants and Professionals and Shenson on Consulting, both published by Wiley.