Develop Your Pr Skills : Get the Competitive Edge, Think Strategically, Learn to Use Social Networks
Laville, Lucy; Richardson, Neil
Language: English
Published by Kogan Page, 2010
- Softcover
- Used
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Condition: Used - As new
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- Title
- Develop Your Pr Skills : Get the Competitive Edge, Think Strategically, Learn to Use Social Networks
- Author
- Laville, Lucy; Richardson, Neil
- Publisher
- Kogan Page
- Publication year
- 2010
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749459700
- ISBN 13
- 9780749459703
Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.
It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
"Synopsis" may belong to another edition of this title.
About the Author
Lucy Laville currently teaches PR and relations and marketing at Leeds Business School. Coming from a professional background, Lucy has worked in various senior PR positions across a variety of sectors.
"About the title" may belong to another edition of this title.
GreatBookPrices
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AbeBooks seller since April 6, 2009
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