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Bibliographic Details

Title: How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Publisher: CRC Press
Publication Date: 1999
Language: English
ISBN 10: 1574442694
ISBN 13: 9781574442694
Binding: hardcover
Condition: Very Good

About this title

Synopsis

Strategic market planning provides the key to growing a business and shaping its future. How to Develop a Strategic Marketing Plan contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. Actual case histories from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. illustrate how business-building opportunities can translate into competitive strategies and tactics. It develops planning skills that apply to all areas of business. Planning forms, checklists, and guidelines for customizing an SMP are available for download.

About the Author

Paley, Norton

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