Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.

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Bibliographic Details

Title: Developer Marketing Does Not Exist
Publisher: EveryDeveloper
Publication Date: 2021
Language: English
ISBN 10: 173702960X
ISBN 13: 9781737029601
Binding: paperback
Condition: Very Good

About this title

Synopsis

Learn to authentically engage with developers to attract more of them to your product.

Typical marketing tactics will fall flat on an audience of developers that sniff out anything promotional. Most developers are too skeptical to fill out lead forms or provide you with their real email address, which leaves you staring at your analytics with questions the data can’t possibly answer.

To reach a technical audience, you must acknowledge that developer marketing does not exist. Then, once you put away your marketing toolbox, you can begin to authentically engage with developers, a first step towards cultivating future customers.

Author Adam DuVander has worked with dozens of developer-focused companies to help them attract millions of the right developers to their products. Developer Marketing Does Not Exist will help you uncover what will actually resonate with your technical audience so you can start to reach more developers.

"About this title" may belong to another edition of this title.

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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.

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Open Books, Ltd.
651 W. Lake St., Chicago, IL, 60661, U.S.A.

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