Developing Digital Narratives in Marketing Communication

Language: English

Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2025

9798337318585

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - In this digital age, communication has emerged as an essential tool in marketing and has changed the way traditional advertising engages more with customers. Digital narratives enable brands to connect with their audience on a deeper level by creating compelling stories across all platforms. Using the narrative structure highlights how marketers can craft authentic and persuasive messages that resonate in an increasingly saturated digital landscape. Developing Digital Narratives in Marketing Communication explores how digital stories have shaped the way brands market their products and communicate to their consumers. It examines the concepts that shape the narrative, the transmission processes, and the characterization of stories. Covering topics such as marketing, digital tools, and brands, this book is an excellent resource for academicians, researchers, advanced-level students, producers, authors, and school practitioners.…

Seller Inventory # 9798337318585

Title
Developing Digital Narratives in Marketing Communication
Author
Recep Yilmaz
Publisher
IGI GLOBAL SCIENTIFIC PUBLISHING
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798337318585
Item weight
645 grams
Dimensions
254x178x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.26US$ 50.48
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