Developing New Products and Services: Learning Differentiation and Innovation
Language: English
Published by Kruger Brentt Publisher Uk. Ltd., 2023
- Hardcover
- New
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
AbeBooks seller since June 24, 2016
Condition: New
US$ 111.60
Quantity: 1 available
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New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Seller Inventory # ABEOCT25-209940
- Title
- Developing New Products and Services: Learning Differentiation and Innovation
- Author
- Gregory Meyer,Nicholas George
- Publisher
- Kruger Brentt Publisher Uk. Ltd.
- Publication year
- 2023
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1787151263
- ISBN 13
- 9781787151260
The book contains all key aspects of developing new products and services and the matter is presented in lucid style. This is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a products or service life cycle. This book is an ideal text for design classes in business management and related disciplines as well as a reference for product designers.
"Synopsis" may belong to another edition of this title.
Basi6 International
Irving, TX, U.S.A.
AbeBooks seller since June 24, 2016
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Educational and reference booksSeller's business information
Basi6 International LLC
1018 Camino Lago
Irving, TX U.S.A. 75039
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