Title: Developing the Public Relations Campaign
Publisher: Pearson
Publication Date: 2013
Language: English
ISBN 10: 0205066720
ISBN 13: 9780205066728
Binding: paperback
Edition: 3rd Edition
Condition: Very Good
Dimensions: 18.5 centimeters width by 1.3 centimeters height by 22.9 centimeters depth

About this title

Synopsis

A practical, easy-to-follow approach to public relations

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process―the PIE chart―that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

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Learning Goals

Upon completing this book, readers will be able to:

Develop their own public relations campaigns
Apply public relations skills to the real world
Understand how to apply communication theories to public relations

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