Developing the Public Relations Campaign
Bobbitt, Randy; Sullivan, Ruth
Language: English
Published by Pearson (edition 3), 2013
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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Condition: Used - Very good
US$ 6.59
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Add to basketItem description from seller
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0205066720-11-1
- Title
- Developing the Public Relations Campaign
- Author
- Bobbitt, Randy; Sullivan, Ruth
- Publisher
- Pearson (edition 3)
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0205066720
- ISBN 13
- 9780205066728
- Edition
- 3.
A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process―the PIE chart―that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
"Synopsis" may belong to another edition of this title.
BooksRun
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