Developing the Public Relations Campaign
Bobbitt, Randy, Sullivan, Ruth
Language: English
Published by Pearson, 2013
- Softcover
- Used
Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie
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Condition: Used - Good
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Add to basketItem description from seller
Book in Good condition.
Seller Inventory # 9780205066728-good
- Title
- Developing the Public Relations Campaign
- Author
- Bobbitt, Randy, Sullivan, Ruth
- Publisher
- Pearson
- Publication year
- 2013
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0205066720
- ISBN 13
- 9780205066728
- Edition
- 3rd Edition
A practical, easy-to-follow approach to public relations
Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process―the PIE chart―that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
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Learning Goals
Upon completing this book, readers will be able to:
- Develop their own public relations campaigns
- Apply public relations skills to the real world
- Understand how to apply communication theories to public relations
"Synopsis" may belong to another edition of this title.
Textbook Bookie
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