Developing the Public Relations Campaign (Paperback)

Ruth Sullivan

ISBN 10: 0205066720 / ISBN 13: 9780205066728

Published by Pearson Education (US), 2013

About this Item

Paperback. A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step processthe PIE chartthat more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780205066728

Bibliographic Details

• Title: Developing the Public Relations Campaign (Paperback)
• Publisher: Pearson Education (US)
• Publication Date: 2013
• Language: English
• ISBN 10: 0205066720
• ISBN 13: 9780205066728
• Binding: Paperback
• Edition: 3rd Edition
• Condition: new

About this title

Synopsis

A practical, easy-to-follow approach to public relations

 

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process―the PIE chart―that more accurately reflects the campaign development process used in the real world.  Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

 

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Learning Goals

Upon completing this book, readers will be able to:  

• Develop their own public relations campaigns
• Apply public relations skills to the real world
• Understand how to apply communication theories to public relations