Developing Questions for Focus Groups (Focus Group Kit)
Language: English
Published by SAGE Publications, Inc, 1997
- Softcover
- New
Seller: Cloud Runner Books, Minneapolis, MN, U.S.A.Cloud Runner Books
AbeBooks seller since June 19, 2025
Condition: New
US$ 72.15
Quantity: 1 available
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Paperback. New. All orders shipped securely in a bubble envelope or box/hard mailer.
Seller Inventory # 00021779
- Title
- Developing Questions for Focus Groups (Focus Group Kit)
- Author
- Richard A. Krueger
- Publisher
- SAGE Publications, Inc
- Publication year
- 1997
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0761908196
- ISBN 13
- 9780761908197
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
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Cloud Runner Books
Minneapolis, MN, U.S.A.
AbeBooks seller since June 19, 2025
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