Developing Questions for Focus Groups
Language: English
Published by Sage, 1997
- Softcover
- Used
Seller: bmyguest books, Toronto, ON, Canadabmyguest books
AbeBooks seller since May 4, 1999
Condition: Used - Fine
US$ 48.99
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Clean over all with no marks folds or highlights inside. Nearly as new condition. 106 pages with the index.We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
Seller Inventory # 17190
- Title
- Developing Questions for Focus Groups
- Author
- Krueger, Richard A.
- Publisher
- Sage
- Publication year
- 1997
- Condition
- Fine
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0761908196
- ISBN 13
- 9780761908197
- Edition
- First Printing.
- Dimensions
- 10x7x0
- Seller catalogs
- Business & Economics
Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.
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