Developing Questions for Focus Groups

Krueger, Richard A.

ISBN 10: 0761908196 / ISBN 13: 9780761908197

Published by Sage, 1997

About this Item

Clean over all with no marks folds or highlights inside. Nearly as new condition. 106 pages with the index.books are NOT signed. We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.

Seller Inventory # 17190

Bibliographic Details

• Title: Developing Questions for Focus Groups
• Publisher: Sage
• Publication Date: 1997
• Language: English
• ISBN 10: 0761908196
• ISBN 13: 9780761908197
• Binding: Paperback
• Edition: First Printing.
• Condition: Fine
• Seller catalogs:
  • Business & Economics

About this title

Synopsis

Struggling with focus groups questions? Asking the right questions is critical in focus group interviewing. Developing Questions in a Focus Group describes a practical process for identifying powerful themes and offers an easy-to-understand strategy for translating those themes into questions. Richard A. Krueger suggests ways of categorizing, phrasing, and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview by asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions doable by outlining a process and offering many examples. After reading this book, your focus groups will never be the same.

About the Author

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.