Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Jasmine Kaur (u. a.)

ISBN 10: 1668444976 / ISBN 13: 9781668444979

Published by IGI Global, 2022

About this Item

Developing Relationships, Personalization, and Data Herald in Marketing 5.0 | Jasmine Kaur (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2022 | IGI Global | EAN 9781668444979 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 122045728

Bibliographic Details

• Title: Developing Relationships, Personalization, and Data Herald in Marketing 5.0
• Publisher: IGI Global
• Publication Date: 2022
• Language: English
• ISBN 10: 1668444976
• ISBN 13: 9781668444979
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 254W x 178H x 19D millimeters 254 millimeters width by 178 millimeters height by 19 millimeters depth
• Weight: 677 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.