Developing Strategic Alliances

This book identifies several types of alliance possibilities and describes the critical process of selecting the right partner.

Rigsbee, is the author of The Art of Partnering, Developing Strategic Alliances and his forthcoming book, PartnerShift (Wiley-September 2000). He has authored several video and audio programs. With more than 500 published articles to his credit, Rigsbee is a regular contributor to business, trade and professional publications throughout North America. Through his writing, he regularly shares cutting-edge information in a no-nonsense format with thousands monthly. Ed is the president of Alliance Works in Westlake Village, California, a division of Rigsbee Enterprises, Inc., founded in 1981.

Rigsbee has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University. Further, he has served as a trainer for Dun & Bradstreet delivering full-day seminars across the USA.

From the business perspective, Ed brings extensive strategic management, marketing, and sales expertise to the platform. He has real-world experience to share. His work experience ranges from retail and sales management positions in his twenties, as president and owner of a manufacturer representative firm in his thirties. Today, Rigsbee is a best-selling author and nationally recognized professional speaker. Throughout his career partnering has been his standard method of operation.

His presentations, based on his mutually beneficial partnering philosophy have evolved through years of research and teaching management, marketing, and selling skills. Ed's work has earned him favor with corporations and national associations throughout North America.

Besides his speaking, writing and consulting activities, Ed and his wife Regina have two sons, Ryan and Jonathan. They have been married since 1974. Ed enjoys youth soccer refereeing, skiing and scuba diving. Ed has been an active member of the National Speakers Association (NSA) since 1988. Rigsbee is receiving the designation of Certified Professional Speaker (CSP) from NSA at their Summer 2000 Convention in Washington, DC.