Developing Successful Sport Sponsorship Plans (Sport Management Library)

Stotlar, David K.

ISBN 10: 1935412566 / ISBN 13: 9781935412564

Published by UNKNO, 2013

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Bibliographic Details

• Title: Developing Successful Sport Sponsorship Plans (Sport Management Library)
• Publisher: UNKNO
• Publication Date: 2013
• Language: English
• ISBN 10: 1935412566
• ISBN 13: 9781935412564
• Binding: Paperback
• Edition: 4th Edition
• Condition: new

About this title

Synopsis

Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behaviour, target marketing, marketing objectives, strategies and tactics, implementation and control.

From the Publisher

In F.I.T.'s latest effort to add dimension to our publications, we now offer Professor Packets to supplement several of our bestselling Sport Management Library textbooks. Each Professor Packet is a collection of PowerPoint slides designed to enhance the classroom experience. They contain questions for discussion; classroom activities; terms to define; photos, tables, and figures from the book; and in some cases, links to related resources or Sport Marketing Quarterly articles. The Professor Packet is available free to professors who adopt the text for use in a high school, undergraduate, or graduate school course, or an employee training seminar. Contact F.I.T. for more details.