Development Communication : Applied to Journalism and Mass Communication Extension Education

Contents I. 1. What is development communication/Anura Goonasekera. 2. Concepts and practice of development communication/Nora C. Quebral. 3. Bottom sideways communication for bottom up democracy/Kusum Singh and Bertram Gross. 4. Development support communication a brief review of the concept/B.S.S. Rao. 5. Development communication a historical and contemporary perspective/Binod C. Agrawal. 6. New strategy in communication and development/Indu Bhusan Singh. 7. Small is necessary new information technology and local community development/Sean Cooney. 8. Research on communication for development squinting a mirage or a myth/Nalini Vittal. 9. Perspectives on communication research in Asia/Usha Vyasulu Reddi. 10. Indian concepts about human communication a pilot study on Tolkappiyar the ancient Tamil Grammarian/T. Manonmani. 11. Action research methodology for developing information packages and training modules participative message development case studies from Australia/Shankaraiah Chamla. 12. The study of popular communication and the theory of play/James Combs. 13. Priorities in development communication research in India some salient issues/Uma Narula. 14. Connecting culture listening and storytelling/Melissa L. Beall. 15. Use stories in University teaching/Cherryl Garner. 16. Visual instruction and visual aptitude/Richard E. Clark. 17. Telecommunication and the political development/Indu B. Singh and Michael Delli Carpini. 18. A high tech route to development/A. Singhal and E.M. Rogers. 19. Academics Vs communication practitioners implications of their paradigms on development support communication/Srinivas R. Melkote. 20. Socio cultural Milieu of peasants in the third world a neglected factor in rural development strategies/Srinivas R. Melkote and Anantha S. Babbili. 21. The heterophily gap between beneficiaries and benefactors and the question of participatory decision making/R. Agunga. 22. Visual communication a psychological perspective/Aparna Chattopadhyay. II. 23. Gandhian challenge to the 21 century/Kusum Singh. 24. The global village in a digital age/Hope Warren Shaw. 25. The peasants of global village feudal age in the information/Woong K. Park. 26. Critical premises concerning guidelines for successful information campaigns in developing democracies/D.A. Newsom and B.J. Carrell. 27. Why development communication fails Some methodological thoughts/J.S. Yadava. 28. Development communication in rural areas a participation approach/Cherif Jdiaye. 29. A two way transfer self sufficient technology/S. Cooney. 30. The transfer of instructional technology between nations/Richard E. Clark. 31. New communication technology and the developing world a theoretical framework for policy making/A.S. Babilli. 32. Emerging trends in new communication and information technology for development in Asia/John A. Lent. 33. Asian skies new technology and media imperialism/Daiwon Myun. 34. Organizational constraints in Indian television system/V.N. Bhat. 35. Measuring communication effectiveness/Anoop S. Sandhu. 36. Theory building in communication research/Dipak De and V.K. Dubey. 37. Principal component analysis a tool for analyzing impact of a communication programme/S. Chakraborti and D. Das Gupta. 38. The language of the mass Media with special reference in radio broadcasts in regional languages/J.V. Vilanilam. 39. Interactive local radio as a tool for development an analysis of selected community radio projects/H. Fisher. 40. Importance of visual literacy in distance education an analysis of satellite broadcasts/Valerie A.C. Collins and Peter J. Murphy. 41. Effective dissemination of information/B.P. Sinha. III. 42. Development communication in search of a perspective/S. Pathak and A.K. Mazumdar. 43. Communication in social change/Malikhan S. Chauhan and Satish Verma. 44. The mass media and economic development/Samarendra Saraf. 45. Semiotics and process communication theory and new technologies of instruction in western industriali.…