Development Communication in Rural Sector

Contents Preface. I. General and conceptual aspects 1. Development communication in rural sector/D. Das Gupta. 2. Development communication concept with reference to media for agricultural development/A.G. Sawant. 3. Development communication and communicating development a perceptual study/Dipak De and Misha Nedeljkovich. 4. Development communication help to those who need it most/S. Chowdhury. 5. Development communication system/B.S. Hansra and N.R. Gangadharappa. 6. Development communication reaching the unreached for sustainable development/A.K. Singh K. Singh and Amardeep. 7. Communication models in technology transfer and research and development/Manish Kumar Chitra Pathak and A.K. Singh. 8. A systematic paradigm of a rural development technology/S. Gregory. 9. Generation and transfer of adoption managers need for restructuring the model of agricultural communication/D. Das Gupta and P. Pal. II. Communication behaviour 10. A study on communication behaviour of community health workers/M.K. Tiwari. 11. Communication of technologies for boosting farm income and progressiveness/Sanjib Chatterjee Sibaji Chakraborti S.D. Mukhopadhyay and D. Das Gupta. 12. Characteristics of farm radio listeners and their listening habit/Jitendra Chouhan and Baldeo Singh. 13. Communication behaviour of rural cooperators with regard to effectiveness in respect of adoption of HYV Rice Cultivation/M.D. Golam Mortuza. 14. Role of extension activities in communication development and adoption of modern agro technologies for sustainable development/A. Zaman B.C. Sahana and Amir Hossain Mollah. 15. Diffusion on technology in Rural Orissa and It's effect/C. Satapathy and Bineeta Satapathy. 16. Information sources consultancy pattern and knowledge of farmers for development/S.K. Meti S.R. Patil and B. Smdaroswamey. III. Channels of Media 17. Information technology for rural development/R. Sarvanan. 18. Farm information through Gram Mangal telecast in Madhya Pradesh/L.N. Sharma S.K. Agrawal V.K. Pyasi and J.P. Patel. 19. A study on impact of farm broadcast on farming/R. Agila N. Anandaraja and R. Premavathi. 20. A critical review of agricultural news covered in Bengali Dailies vis a vis source of publication and territory wise importance perspectives/Sabyasachi Roy Naipal Singh Verma and Sujit K. Jha. 21. Traditional media reaching the unreached/S. Chowdhury and C.K. Panda. 22. Content analysis of agricultural extension review a critical study/P. Kavitha N. Anandaraja R. Premavathi and N. Sriram. 23. Advanced information technologies for agricultural development/N. Anandaraja K. Chandrakandan and R. Agila. 24. Cyber extension an effective way for agricultural communication a concept paper/Siddhartha D. Mukhopadhyay. 25. Developing a computer aided extension system for farmers step to improve rural communication/Kalyan Ganguly Premlata Singh and K. Kalimuthu. IV. People's Participation 26. People's participation for development in watershed programme/K. Nagabhushanam. 27. Participation of rural households in livestock production activities in Bangladesh/M. Moniruzzaman. 28. Participation of women members in Gram Panchayat a study based on experience and observation in two districts in West Bengal India/Bholanatha Ghosh. V. Constraints 29. Communication lapses in rural energy programme/Dibyendu Ghosh Sujay Mitra and Subhrangsu Santra. 30. Jute Fibre marketing some important issues/Sanjib Chatterjee Swapan B. Mukhopadhyay and D. Dasgupta. 31. Constraints in production and marketing of Jute in Orissa/R.K. Raj C. Satpathy and B.R. Pattanaik. VI. Other related issues 32. Role of service centres as a communicator towards rural development/Rajesh Chatterjee. 33. Adoption of paddy production techniques and its effect on productivity under different farming situation an agro ecosystem analysis/Ranjay K. Singh B.S. Dwivedi and A.K. Pandey. 34. Improvement in livelihood through communication a case study/Sujit Kumar Pal. Contributors. Critical importance of the Dev.…