Development of the Generation 50plus : Effects on retail marketing

Language: English

Published by VDM Verlag Dr. Müller Mär 2007, 2007

3836407434 / 9783836407434

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The phenomenon of radical demographic revolution taking place in industrial countries, is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction withthe rising expectancy of life, the today s Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends.The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion.This book addresses to retailers and marketers, economists and students, and all interested parties.…

Seller Inventory # 9783836407434

Title
Development of the Generation 50plus : Effects on retail marketing
Author
Kristin Klebl
Publisher
VDM Verlag Dr. Müller Mär 2007
Publication year
2007
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3836407434
ISBN 13
9783836407434
Item weight
175 grams
Dimensions
24.00x0.00x0.00 cm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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