Deviate: The Science of Seeing Differently
Language: English
Published by Hachette, New York, 2017
- Hardcover
- Used
Condition: Used - Good
US$ 12.00
Quantity: 1 available
Add to basketItem description from seller
Pages clean & bright; binding tight; stains & moderate wear to dustjacket. 332 pages. Illustrated. Size: 6 1/2" x 9 1/2".
Seller Inventory # S215-052645
- Title
- Deviate: The Science of Seeing Differently
- Author
- Lotto, Beau
- Publisher
- Hachette, New York
- Publication year
- 2017
- Condition
- Good
- Dust jacket
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0316300195
- ISBN 13
- 9780316300193
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
"Synopsis" may belong to another edition of this title.
About the Author
In 2001, Beau founded the Lab of Misfits, a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.Â
"About the title" may belong to another edition of this title.
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Payment accepted via credit card, check/money order, or PayPal. Credit cards accepted via ABEbooks or PayPal ONLY--please do not send us your credit card information, as we have no way of processing it ourselves. If paying via PayPal, please remember to include shipping and handling. Our PayPal account is bookbooth@usa.com.
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Shipping and Handling: all books shipped in USA via USPS, Media Mail (may take 7-14 business days for delivery): $4.00 for first volume, $1.50 each additional volume; or, Priority Mail (2-4 business days for delivery) $6.00 for first volume, $2.50 each additional volume. International orders:if you are purchasing with a check or money order, please request shipping and handling rates.
Returns for reasonable grading of condition: e-mail prior to return for shipping instructions.
Shipping terms
Payment accepted via credit card, check/money order, or PayPal. Credit cards accepted via ABEbooks or PayPal ONLY -- please do not send us your credit card information, as we have no way of processing it ourselves. Our PayPal account is bookbooth@usa.com. If paying via PayPal, please remember to include shipping & handling charges. Checks and money orders are also accepted; please make them payable to: C.M. Casciani, 441 W. Bagley Rd. #173, Berea OH 44017. Library and institutional orders welcome; please email us if you require any special handling. International orders must be payable in US dollars. SHIPPING & HANDLING: all books shipped in USA via USPS; Media Mail 7-14 business days for delivery, $4.00 for first book - $1.50 each additional book; or, Priority Mail 2-4 business days for delivery, $6.00 first book - $2.50 each additional book. Returns for reasonable grading of condition; email us prior to return for shipping instructions.