Deviate: The Science of Seeing Differently
Language: English
Published by Grand Central Publishing, 2017
- Hardcover
- Used

Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank
AbeBooks seller since September 1, 2010
Condition: Used - Very good
US$ 2.81
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- Title
- Deviate: The Science of Seeing Differently
- Author
- Lotto, Beau
- Publisher
- Grand Central Publishing
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0316300195
- ISBN 13
- 9780316300193
- Edition
- Illustrated.
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.
In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.
With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.
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About the Author
In 2001, Beau founded the Lab of Misfits, a neuro-design studio that was resident for two years at London's Science Museum and most recently at Viacom in New York. The lab's experimental studio approach aims to deepen our understanding of human nature, advance personal and social well-being through research that places the public at the centre of the process of discovery, and create unique programmes of engagement that span the boundaries between people, disciplines and institutions. Originally from Seattle, with degrees from UC Berkeley and Edinburgh Medical School, he now lives in Oxford and New York.Â
"About the title" may belong to another edition of this title.
The Maryland Book Bank
Baltimore, MD, U.S.A.
AbeBooks seller since September 1, 2010
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