Dewey Color System

Headed toward best seller, this 340-page self-awareness book explains YOU in compelling detail and with astounding accuracy. By focusing on your preferences for a precise shade of a color, you'll gain the knowledge to make your relationships and career explode with invaluable insights. You will solve problems easily, make successful decisions and approach the world with power.

For more than twenty-five years, Mr. Sadka was the founder and CEO of one of the most successful employment services company in the United States, with 2,500 employees and $38 million in billings. His intuitive people skills and unique motivational tools helped thousands of employees identify enriching career opportunities.

In 1994, he sold his business and spent the next seven years developing the Dewey Color System, which he based on the results of a scientific research study consisting of more than 5,000 interviews with people from all walks of life. The link between human motivation, emotions and color became a simple key to better understanding individual desires, concerns, passions and different perspectives.

The Dewey Color System is the first to recognize the connection between personality and the four distinct color categories: primary, secondary, achromatic and intermediate colors. It incorporates employee evaluation systems, once only available to the professional community and makes it easy, fast fun and accessible to everyone.

Mr. Sadka grew up in Meridian, Mississippi and is now based out of Atlanta, where in 1992, he was included in the Who’s Who by the Atlanta Business Chronicle. He has been featured in Time magazine, The Wall Street Journal, on NBC Nightly News. His company was a recipient of Inc. Magazine's list of America's fastest growing private companies and was a recipient of the Atlanta Advertising Club’s Abby Award and nominated for the Best TV Commercial.