The Dialamerica Teleservices Handbook : A Guide to Successful Inbound and Outbound Telemarketing

Doscher, Robert, Simms, Richard

ISBN 10: 0658003992 / ISBN 13: 9780658003998

Published by Ntc Business Books, 2000

About this Item

Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA82906580039924

Bibliographic Details

• Title: The Dialamerica Teleservices Handbook : A Guide to Successful Inbound and Outbound Telemarketing
• Publisher: Ntc Business Books
• Publication Date: 2000
• Language: English
• ISBN 10: 0658003992
• ISBN 13: 9780658003998
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Book Type: book

About this title

Synopsis

Praise for The DialAmerica' Teleservices Handbook "Rich and Bob have done an outstanding job of presenting the DialAmerica approach to successful telemarketing. We are very proud to have the DialAmerica name associated with this book and plan to recommend it to all of our employees, clients, and friends in the business." -- Arthur Conway, President DialAmerica Marketing, Inc. "At last, a complete guidebook to getting the most out of the powerful telephone medium. Doscher and Simms present detailed practical guidance on planning and execution, as well as a very valuable chapter on how telemarketing will change over the next decade. I recommend this book to marketers everywhere." -- Ruth P. Stevens, Adjunct Professor, Direct Marketing, NYU Chair, Business-to-Business Council, Direct Marketing Association "The DialAmerica Teleservices Handbook is your checklist to make sure everything is working at peak efficiency and to improve what you've got. . . . This is a book I will keep in my personal library and will refer to again and again. Thank you, Richard Simms and Bob Doscher, for creating it!" -- From the Foreword by Denny Hatch, former editor of Target Marketing and author of 2,239 Tested Secrets for Direct Marketing Success Ready to increase sales, get closer to your customers, upsell and cross-sell with greater ease than ever before? The DialAmerica Teleservices Handbook walks you through the design and execution of a successful telemarketing campaign, from writing the script to fulfilling the order. You'll find the answers to questions such as: How do I make the campaign a positive experience for my customers? What if my house lists don't have phone numbers? Should I hire an agency and/or a consultant? What kind of technology do I need for telemarketing? How do I handle credit and collection? Can I incorporate market surveys into my efforts? How do I generate qualified leads? Learn the secrets of one of the nation's largest telephone marketing organizationsand make your telemarketing campaign a ringing success!

About the Author

Robert Doscher is the principal of Response Innovations, Inc., a direct response advertising agency. Richard Simms is currently the development manager for DialAmerica's software and video distribution arm.