To be a successful entrepreneur, you don’t just need to know how to run a business. You need to know how to run your life when the boundary between work and personal time has essentially been erased. But while there are countless books on setting up a company, there hasn’t ever been a primer on navigating the unique emotional and personal demands of entrepreneurship. That’s what All In is all about: how to thrive in the entrepreneurial lifestyle―and how to avoid its pitfalls.

In All In, Arlene Dickinson tells the truth about the dangers of believing your own hype, listening to naysayers―and ignoring naysayers, too. Dickinson explains why the need for control is a double-edged sword that can get a business off the ground, then cause it to stall. She also discusses what the need for control does to a marriage―and how success can test family relationships even more than failure.

All In will open a new level of dialogue in the entrepreneurial community, bringing often-unspoken truths into the light and showing readers all the ways they’ll be tested in their new endeavour. Packed with Dickinson’s own hard-won lessons, and those of other successful entrepreneurs, All In is for every small business owner who’s ever felt like they’re the only one and every coffee-break dreamer wondering if they can hack it. At its best, the entrepreneurial lifestyle is all about independence―not just financial independence, but the psychological independence that comes from charting your own course―and All In will help readers achieve that freedom.

About the Author

ARLENE DICKINSON is a venture capitalist on the hit CBC shows Dragons’ Den, co-host of The Business of Life podcast, and the #1 bestselling author of Persuasion. Dickinson is the owner and CEO of Venture Communications, a company she grew from a small, local firm to one of the largest independent agencies in Canada, and the founder of District Ventures, Canada’s top accelerator for entrepreneurs in the food, beverage and health sectors.

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