In
Dictionary of the Future, authors Faith Popcorn and Adam Hanft provide a fascinating "speak preview" of the words and terms that capture tomorrow's innovations and forces of change:
DNA'd -- being bounced from a relationship because your genes don't measure up.
Karaoke Managers -- those who get ahead by lip-synching the wisdom of others.
Mannies -- male nannies, who are growing in numbers.
Admirenvy -- the common condition of admiring something -- or someone -- and being envious at the same time.
Pharmacogenomics -- the process of creating customized prescription drugs.
Our revved-up world isn't just changing faster than ever before, it's creating new words and new language at breakneck speed. Now, Faith Popcorn, the futurist and trend authority who is known as the Nostradamus of marketing -- and Adam Hanft, author, business strategist and media critic -- have created the first-ever Dictionary of the Future a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture. Turn its pages and you see the future taking shape, word by word, idea by idea. Organized by familiar categories such as the arts, corporate America, education, health and technology -- and by provocative rubrics such as "New Behaviors" and "New Structures" -- Dictionary of the Future includes newly minted language such as:
Yogurt Cities -- places with "active cultures" where baby boomers will retire.
Chimeroplasty -- molecular messengers that will repair damaged genes.
Free-Range Children -- new generation of kids raised without over-programming.
Dictionary of the Future is an extraordinary advance look at tomorrow. More than fascinating reading, more than a treat for anyone who loves words, it's filled with valuable insights that can change the way you think about your business, your career, your health and, ok yes, the world.
Faith Popcorn is an internationally respected forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based future-focused marketing consultancy, whose clients include Bell Atlantic, BMW, Cigna, McDonald's and Procter & Gamble. She is also author of the national bestseller
The Popcorn Report and co-author of the national bestseller
Clicking and of
EVEolution. She lives in New York City and Wainscott, New York, with her daughter, g.g.
Adam Hanft is a leading figure in the worlds of marketing and advertising. He coined the indelible phrase "Flick Your Bic" -- and is founder of the marketing and advertising firm Hanft Byrne, Raboy & Partners. He is a contributing editor to Worth magazine, and has served as senior editorial advisor to Civilization. He lives in Sands Point, New York.
