From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

About the Author

P. H. Collin is a lexicographer and author of more than two dozen dictionaries. A. Ivanovic is the author of Dictionary of Human Resources.

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LeLivreVert est une entreprise solidaire d?utilit� sociale sp�cialis�e dans les activit�s de la seconde vie du livre. V�ritable acteur du r�emploi solidaire, LeLivreVert a d�velopp� toute une chaine de m�tiers permettant � ceux qui rencontrent des difficult�s d?acc�s � l?emploi, d?int�grer un parcours d?insertion professionnelle. L?ancrage territorial de cette structure girondine lui permet de contribuer � de nombreuses dynamiques locales, li�es � l?alphab�tisation, au soutien scolaire et plus largement � la diffusion culturelle.

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Le Livre Vert
210 Avenue du Docteur Schinazi, Bordeaux, 33300, France

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Shipping rates from France to U.S.A.
Order quantity	30 to 60 business days	5 to 15 business days
First item	US$ 34.67	US$ 69.39

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