Different by Design : The Evolution of the Design Professional's Liability Insurance Company - and Its Unique Contribution to the Insurance Industry

Architects, engineers, contractors, insurers, and everyone interested in quality issues can all learn something from this fascinating true business chronicle. It reveals how one company helped its clients avoid crippling losses while spurring on its own growth. In so doing, it demonstrates how to blend a customer-oriented philosophy with solid loss-prevention activity.
Using both real and fictionalized examples, Different by Design illustrates both the historic problems of design professionals and the steps that led to the founding of DPIC as a specialty insurance company. But it is more than a simple chronology, covering a range of significant issues with remarkable depth and insight.
Different by Design provides a unique way to look at quality issues in the engineering, design, architecture, and construction fields. And it supplies a behind-the-scenes look at how the insurance industry operates that could change the way insurance is purchased in the future. In addition, it can help answer some of the critical questions that insurance professionals have long been asking, such as: How do you sell insurance? What is it that you're selling? What is loss prevention? What methods are used to make it successful? What is "long tail" insurance? What's the best way to communicate with policyholders?

Edward B. Howell is founder of Design Professionals Insurance Company and Design Professionals Financial Corporation.