Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

About the Author

�mer Aydınlıoğlu worked as Research Assistant at the Faculty of Communication in Sivas Cumhuriyet University between 2013 and 2018 and received a PhD degree in Public Relations and Publicity at Marmara University in 2018. He became Assistant Professor at the Faculty of Communication in Sivas Cumhuriyet University in 2019. His research fields include public relations, advertising, branding and social responsibility.

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