Diffusion of Innovations, 5th Edition
Language: English
Published by Free Press, 2003
- Softcover
- Used
Condition: Used - Good
US$ 6.49
Quantity: 1 available
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Fast & Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # ZWV.0743222091.G
- Title
- Diffusion of Innovations, 5th Edition
- Author
- Rogers, Everett M.
- Publisher
- Free Press
- Publication year
- 2003
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0743222091
- ISBN 13
- 9780743222099
- Edition
- 5th or later Edition
In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
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