Digital Banking | Impact of Customers' Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks

Thokala Vijaya Kumar (u. a.)

ISBN 10: 6208225248 / ISBN 13: 9786208225247

Published by LAP LAMBERT Academic Publishing, 2025

About this Item

Digital Banking | Impact of Customers' Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks | Thokala Vijaya Kumar (u. a.) | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786208225247 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.

Seller Inventory # 133559520

Bibliographic Details

• Title: Digital Banking | Impact of Customers' Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 6208225248
• ISBN 13: 9786208225247
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 24D millimeters 220 millimeters width by 150 millimeters height by 24 millimeters depth
• Weight: 596 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The book explores how customers’ perceptions influence their adoption and usage of digital banking services across different demographic profiles. It examines various dimensions of perceived risk—such as financial, security, privacy, and performance risks—as well as perceived rewards, including convenience, speed, cost-effectiveness, and accessibility. The study compares responses from customers of public and private sector banks, highlighting differences in trust, technological readiness, and satisfaction levels. The findings reveal that while rewards drive adoption, perceived risks—especially security concerns—can significantly hinder digital banking usage. The book offers strategic recommendations for banks to mitigate these risks and enhance the user experience, thereby boosting digital banking adoption across sectors.