Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
Language: English
Published by Kogan Page, 2017
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
US$ 6.68
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G0749481692I4N00
- Title
- Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
- Author
- Rowles, Daniel
- Publisher
- Kogan Page
- Publication year
- 2017
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0749481692
- ISBN 13
- 9780749481698
- Edition
- 2nd Edition
- Item weight
- 1.1 pounds
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader.
Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results.
Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.
Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on:
-Social media guidelines and policy
-How to tackle advancements in mobile marketing and mobile payments
-Augmented and virtual reality
As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
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About the Author
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
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