Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Rowles, Daniel

ISBN 10: 139860318X / ISBN 13: 9781398603189

Published by Kogan Page, 2022

About this Item

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Bibliographic Details

• Title: Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement
• Publisher: Kogan Page
• Publication Date: 2022
• Language: English
• ISBN 10: 139860318X
• ISBN 13: 9781398603189
• Binding: paperback
• Edition: 3rd Edition
• Condition: Very Good

About this title

Synopsis

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.

Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

About the Author

Daniel Rowles, based in Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is the lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Digital Branding, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page