Digital Business Models for Industry 4.0: How Innovation and Technology Shape the Future of Companies

Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0.

Carlo Bagnoli is Professor of Strategic Innovation at Ca’ Foscari University of Venice (Italy). He is the founder, partner, scientific director, and Board member of Strategy Innovation S.r.l., a university spin-off located in Venice dealing with innovation and focusing on action research. His research focuses on topics such as digitalization, strategic innovation, business model innovation and knowledge management.   

Andrea Albarelli is Associate Professor of Computer Science at Ca’ Foscari University of Venice, (Italy). His research focuses on computer vision, pattern recognition, optimization, and Artificial Intelligence.

Stefano Biazzo is Professor of Innovation Management at the University of Padua (Italy). He has over 20 years of experience in organizational change management, focusing on developing and disseminating concepts, methodologies, and tools to enhance firm performance through the adoption of innovation and fostercontinuous improvement.

Gianluca Biotto is the Chief Research Officer at Strategy Innovation S.r.l., a university spin-off and consulting firm based in Venice (Italy) and Business and Innovation Manager at Veeco, a management consulting firm located in Milan (Italy). His research interests include strategic innovation, business modelling and business model innovation. 

Giuseppe Roberto Ciro Bruno Marseglia is the Chief Executive Officer at Daat Consulting, a digital consulting firm based in Milan (Italy) and the Chief Technology Officer at Italica Turismo S.p.A., a leisure and travel company located in Trento (Italy). Marseglia is also research fellow at the Department of Civil Engineering and Architecture at the University of Pavia.

Maurizio Massaro is Associate Professor of Digital Management at Ca’ Foscari University of Venice  (Italy). His research interests include knowledge management, intellectual capital, business sustainability, business models and innovation. Massaro is the Chief Scientific Officer of the MIKE – Most Innovative Knowledge Enterprise Award for Italy.

Matilde Messina is Research Assistant and Junior Consultant at Strategy Innovation S.r.l., a university spin-off and consulting firm located in Venice (Italy). Her research interests include digitalization, digital business models, strategic innovation, business model innovation and digital technologies for business.

Antonella Muraro is an ERP Business Analyst at Avanade Italy S.r.l., a global professional services company located in Milan (Italy) and providing IT consulting and services. Her research focuses on topics such as Artificial Intelligence, Blockchain and digital business models.

Luca Troiano is Consultant at ZEB Consulting, a leading strategy and management consulting firm located in Milan (Italy). His research focused on topics such as digital business models, strategic innovation and business model innovation.