Digital Consumer Behavior Essentials : Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce

Vibrant Publishers

ISBN 10: 1636516645 / ISBN 13: 9781636516646

Published by Vibrant Publishers, 2026

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - Ever wondered how the internet knows exactly what you want-sometimes before you do Digital Consumer Behavior Essentials reveals the digital psychology and marketing science behind it.In today's hyperconnected world, you aren't just browsing-you're being shaped. Every search, swipe, and click fuels data-driven systems that predict who you are, what you desire, and what you'll buy next.Digital Consumer Behavior Essentials pulls back the curtain on the algorithms, behavioral science, and digital marketing strategies that quietly influence your choices. When you understand how digital consumer psychology works, you gain a powerful advantage in a marketplace built on persuasion.Inside, you will uncover:How your customer journey is engineered online, from awareness to post-purchase behavior.How your cognitive biases intensify in digital environments - including social proof, scarcity, and choice overload.How AI, personalization, and marketing analytics influence what you see, trust, and choose.How e-commerce platforms, social commerce, and digital communities shape your loyalty.What keeps your attention hooked on social media - algorithms, influencers, and engagement loops that drive online behavior.The future of digital marketing and consumer behavior-AR shopping, conversational AI, subscription models, and seamless payment systems.With real case studies and actionable insights, this book gives you the clarity to understand and ethically influence digital consumer behavior in your work.Part of the Self-Learning Management Series, Digital Consumer Behavior Essentials is designed for self-paced learning and serves as a practical reference for professionals and marketers. Whether you're developing marketing strategies, optimizing digital products, or teaching courses on consumer behavior, you'll gain a clear framework to understand, analyze, and ethically influence online consumer decisions.

Seller Inventory # 9781636516646

Bibliographic Details

• Title: Digital Consumer Behavior Essentials : Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
• Publisher: Vibrant Publishers
• Publication Date: 2026
• Language: English
• ISBN 10: 1636516645
• ISBN 13: 9781636516646
• Binding: Buch
• Condition: Neu
• Dimensions: 222W x 145H x 18D millimeters 222 millimeters width by 145 millimeters height by 18 millimeters depth
• Weight: 467 grams

About this title

Synopsis

Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce. Seeing the modern buyer through the mirror of desire in a world shaped by algorithms.

A Practical, Research-Grounded Guide to Predicting and Influencing Today’s Digital Consumer
Behind every “buy now,” a hidden mechanism is at work. Understand how digital environments subtly shape the choices your customers think are their own.
Digital Consumer Behavior Essentials is an insightful guide to how consumers think, feel, and decide in the age of platforms, personalization, and data. It connects classic consumer behavior theories with today’s algorithmic reality, giving marketing and product teams a clear framework to understand and influence online decisions responsibly.
Key topics covered in the book:

• Digital decision-making process
  Explore how the digital consumer decision-making process really works, —and how many “choices” are guided by interfaces, nudges, and algorithmic design.
• Classic consumer behavior theories through the digital lens
  Revisit core theories like the Consumer Decision-Making Model, Technology Acceptance Model, Prospect Theory, Uses and Gratifications, and Network Externalities through a digital lens.
• AI, datafication, and personalization
  Learn how data collection, profiling, recommender systems, and predictive analytics shape what consumers see, desire, and ultimately choose.
• Platforms and social media ecosystems
  Understand how e-commerce, social commerce, digital communities, and influencer ecosystems compete for attention, trust, and loyalty.
• Persuasion tactics and ethical marketing strategies
  Examine scarcity tactics, engagement loops, and behavioral design—then shift towards ethical nudging, autonomy, and long-term consumer trust.

Blending academic rigor with practical examples, this book offers quizzes, ethical frameworks, and cases from IKEA, Booking.com, and more. It is especially suited for career-switchers, marketing managers, product owners, growth and performance marketers, and consumer insight analysts.
If you want to see the modern buyer “through the mirror of desire” and design digital journeys that are both effective and responsible, Digital Consumer Behavior Essentials provides a comprehensive and structured starting point.

About the Authors

Filippo Marchesani is a smart cities and digital consumer behavior scholar, author of The Global Smart City, with international teaching experience and publications in leading journals.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.