Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

Digital Content in Museums provides a comprehensive grounding in the skills, best practices and tools needed for digital content editors and managers to succeed in the museums, galleries, libraries and heritage sector.

Focusing on how digital content can positively impact the GLAM sector, this practical guide addresses three main points:

• The discoverability of museums through digital content
• The usability of the digital spaces for audience users
• How heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

The breadth of digital content is covered – from social media and website design to blog posts, content strategy and surveys – with the aim of helping institutions increase their visibility, develop their audiences and meet user needs. Packed with tips, templates and real-life examples, it provides an essential reference for anyone looking to enter or working in digital content in the cultural sector.

Georgina Brooke is a Content Strategist at One Further. Since 2021, she has worked for clients such as MoMA, Tate and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media and digital user research. She's held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens. She began her career working under Sarah Winters during the first iteration of gov.uk as part of the developing Government Digital Service.