Digital Design in Action: Creative Strategies for Integrating Visual Principles and Technology

Digital design is not only about creating visually appealing products and promotions; it needs to possess a practical aspect in addition to being aesthetically appealing. Digital Design in Action explores these pragmatic applications and the creative design aspects for various mediums, including the web, apps, ePub, visual presentations, and PDF. Using the latest digital publishing tools and a project-based pedagogy, this book includes projects ranging from real-world to experimental. Each chapter contains the perfect balance of vibrant figures, techniques and applications to help guide the reader into harnessing their inner potential.

Key Features

• Presents methodologies used to deploy layouts for multiple digital output, using the latest tools and techniques
• Includes a supporting companion website containing digital examples, plus all exercise files and supporting art
• Contains end-of-chapter exercises and real-world and experimental projects
• Structured to help design students create dynamic content in class and on the job later down the line.

Chris Jackson is a computer graphics designer, professor, and graduate director of the MFA Visual Communication Design Program at Rochester Institute of Technology. He teaches a variety of graduate-level courses. Before joining the RIT faculty, Chris was a new media designer with Eastman KODAK Company. He is the author of Flash + After Effects 2nd Edition and Flash 3D: Animation, Interactivity and Games.

Nancy Ciolek is a designer and professor at the Rochester Institute of Technology. She is the former chair of the Graphic Design department, and previously served as administrative chair of the School of Design. She teaches a variety of undergraduate and graduate-level courses including experiential design, design systems, MRA thesis, information design, and interaction design. Nancy has published and presented at a variety of design conferences, served as a design education consultant, and is currently on the education advisory board for UCDA, and for the College of Technology at Penn State University.