Digital Economics: How Information and Communication Technology Is Shaping Markets, Businesses, and Innovation

Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy.Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and Information invites you to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming has had on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.Peppered with anecdotes on the various technological innovations which have shaped markets throughout history, Digital Economics details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics.Including models and tools that are essential for analysis and better understanding of the digital economy, as well as activities which will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter, Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.

Harald Øverby (born 1979) is a Professor at the Norwegian University of Science and Technology (NTNU). He received his M.Sc. in Computer Science in 2002, a B.Sc. in Economics in 2003, and a Ph.D. in Information and Communication Technology in 2005. Øverby has also studied law at the University of Oslo in Norway. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking. He was the Head of Department of Telematics (NTNU) from 2013 through 2016. Øverby is a 1998 International Chemistry Olympiad bronze medalist.

Jan A. Audestad (born 1942) is Professor Emeritus at the Norwegian University of Science and Technology (NTNU). He received his M.Sc. in theoretical physics in 1965. Audestad has more than 50 years of experience working in the telecommunication industry, mainly as a researcher, research manager, and advisor to the top management of Telenor. He has also been an Adjunct Professor at NTNU for 25 years, teaching in the areas of communication networks, digital economics, strategy, and information security. Audestad was one of the key scientists behind the standardization of the GSM mobile communication system in the 1980s and intelligent networks and distributed processing in the 1990s.