Synopsis
"An insightful and engaging story on what matters the most during a digital-first journey." – RAVI VENKATESAN, Former Chairman, Microsoft India
"This book contains everything business leaders need to demystify digital transformation. The story was so captivating that I couldn’t put the book down!” – CRYSTALE LAPHAM, Former SVP, Digital Transformation, Liberty Mutual
Digital First is the internationally bestselling novel on digital transformation.
After getting fired from his own company, a start-up founder, Neo Ray, takes the only job he can get – as the Chief Digital Officer leading a precarious digital transformation at Fitness First, a gym and workout equipment company. He must put Fitness First on a Digital-First trajectory in one year, or risk losing everything.
With the help of his old business school professor, Neo navigates internal politics, an unreasonable CEO, budget constraints, and the mess left behind from previous failed digital transformations. Along the way, Neo has a series of six realizations that help him focus his efforts, streamline delivery, and deliver value.
Written in a fast-paced and entertaining style, Digital First delivers a simple narrative that helps readers understand the Six Digital-First Realizations and demonstrates how organizations can create order out of chaos.
"A very readable book about a subject which organizations approach with trepidation. The book is a wonderful combination of insights and actions which can dramatically transform an organization." – BIJOU KURIEN, Chairman, Retail Association of India (RAI), Former President & CEO, Reliance Retail, Former COO, Titan Co Ltd.
“Digital Transformation requires vision, grit and the ability to execute. This book draws on the author’s deep expertise, and their ability to think differently and drive transformations, where many others fail.” – MARCUS EAST, Chief Digital Officer, T-Mobile US
“A must read for any organization pursuing a digital-first journey.” – AZRUL OSMAN-RANI, CEO, Petronas Dagangan Berhad
About the Author
Vamshi Guntha is the Founder of Propl Inventions, a firm dedicated to making organizations digital-first. He is also a VP of Digital Innovation at Revel. Vamshi's passion for transforming businesses with digital and hi-tech startups is reflected in his writing, speaking, and consulting. He has advised CEOs and their executive teams on their digital-first journeys through Propl, PwC Digital, Deloitte, and Revel. The widespread appeal of Vamshi's thought leadership has yielded him a diverse client base, including a mix of Fortune 500 companies, mid-size organizations, and startups. He is also on the board of a hi-tech startup and a fast growing Corporate Venture Capital entity. Vamshi lives in Bengaluru with his wife, Gayathri, and their two sons, Yuvraj and Sahan. You can reach Vamshi at vguntha@propl.in.
Shahrul Ladue specializes in guiding executives in launching new high-growth initiatives and creating economies of scale with digital. Shahrul was most recently the head of Digital Strategy for T-Mobile, USA, where he reported to the Chief Digital Officer. Prior to T-Mobile, Shahrul spent many years at Amazon, where he was a founding member of Amazon Business and Amazon Clothing. Shahrul lives in Seattle. You can reach Shahrul at sladue@propl.in. To learn more about Propl Inventions, please visit
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