I Am Digital: Flora Miranda

I Am Digital takes you on an intimate journey through Flora Miranda’s extraterrestrial world of phygital (physical plus digital) identities. Explore technological storytelling, artistic haute couture creations and visions for creative fashion software. In the book, the multitude of Flora Miranda’s work unfolds in different subject areas. Enjoy a beautiful outsight of an immaterial world, an immaterial self.

Flora Miranda’s fascination with the simultaneous evolution of human behavior and new technologies has its origins in her upbringing: born in a family of musicians and artists, she learned how painters helped their eyes with the camera obscura and photography. She saw musical instruments tweaked, like the prepared piano by John Cage.

Experiencing the shift in the digital world with home computers and the internet, the ‘digital’ became her attitude to life. Expressing, shaping, and exploring this further evolving digital identity is the role of Flora Miranda’s creations.

This book is your companion to navigate through bits and bytes. To feel strong in a jungle of hackers. It can inspire you to take things into your own hand – may it be a change of perspective on the world, may it be transformative, may it support projects you believe in, or may it help to build your own world.

Flora Miranda is an artist and fashion designer based in Antwerp and Vienna. After graduating with a master’s degree from the Royal Academy of Fine Arts in Antwerp, she freelanced for Iris Van Herpen. Since, Miranda has presented her creations during Haute Couture Week in Paris seasonally. In 2017 she founded the format ‘IT Pieces’ where she and her team help enterprises to communicate and visualize their data. Flora Miranda’s creations are mainly made in her atelier in Antwerp, together with third party craftsmen and expert partners. Each garment is made to measure or is sold as a fashion object through direct order, following the couture tradition. Flora Miranda’s fascination with the simultaneous evolution of human behavior and new technologies has its origins in her upbringing: born in a family of musicians and artists, she learned how painters helped their eyes with the camera obscura and photography. She saw musical instruments tweaked, like the prepared piano by John Cage. Experiencing the shift in the digital world with home computers and the internet, the ‘digital’ became her attitude to life.