The Digital Handshake

Paul Chaney

ISBN 10: 0470499273 / ISBN 13: 9780470499276

Published by Wiley, 2009

About this Item

: En 'The Digital Handshake: Siete estrategias probadas para hacer crecer su negocio utilizando las redes sociales', Paul Chaney explica por qué la publicidad y el marketing están perdiendo su eficacia y cómo resolver el problema utilizando las redes sociales para atraer a los consumidores. El libro explica las mejores aplicaciones empresariales prácticas en uso actual y cómo puede utilizarlas para impulsar su negocio. Con estudios de casos extraídos de empresas reales, el autor muestra cómo las empresas, tanto grandes como pequeñas, pueden aprovechar las redes sociales para mitigar los cambios del mercado y obtener valiosos beneficios empresariales en el mundo real. EAN: 9780470499276 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Digital Handshake Autor: Paul Chaney Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 240 Formato: tapa dura.

Seller Inventory # Happ-2023-11-17-51aeda63

Bibliographic Details

• Title: The Digital Handshake
• Publisher: Wiley
• Publication Date: 2009
• Language: English
• ISBN 10: 0470499273
• ISBN 13: 9780470499276
• Binding: Hardcover
• Condition: Muy bueno

About this title

Synopsis

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

• Explains how you can use social media to grow your business and connect with consumers
• Author Paul Chaney is a leading authority on blogging and social media
• Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
• Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

About the Author

Paul Chaney is President of the International Blogging and New Media Association, a nonprofit trade association dedicated to the advance of new media as an industry. He also works as Marketing Director for Bizzuka, a Web content management software company. He has worked as a professional blogger and frequently leads seminars and workshops on business blogging and social media. For more information, please visit www.thedigitalhandshake.com orwww.thesocialmediahandyman.com.