Digital Local Marketing explained to my florist

Lucienne is a florist, but she is representative of all traders, artisans and self-employed individuals who are not visible enough on either Google or Facebook. Together with her neighbour Michel, a wine merchant with an unpredictable character, the two beginners set forth on a path following all the stages of a digital conquest. From the simplest task to the most complicated, from the generic to the specific, the discipline of Local Digital Marketing is revealed and explained clearly here.

The goal they seek to achieve is to make their online presence a tangible and accessible entity in order to occupy the best sites and increase their visibility. To learn what they have to do, when and why but, especially, what has to be avoided. Here is a detailed step-by-step route, mapped out and organised into check-lists.

To have the same chances in the terrain as the brands, every Lucienne, managers of sales points, franchises or otherwise, can now possess the methods needed to succeed in this new challenge of acquiring new clients by using digital platforms.

Mini Bio
An entrepreneur with the will to succeed deeply rooted within his being, whether it be in his teams or in his own desire to excel at sporting competitions, Georges-Alexandre Hanin is a man who cannot help but move forwards, always pushing the limits; his own and, whenever he has the opportunity, those of others.

The process of writing became a face-to-face with himself, a way of connecting with the very essence of the transmission of knowledge. With this first opus, Georges-Alexandre presents his debut in the school of popularisation. Given that too much jargon kills the message and is by no means a guarantee of being a talented communicator, the exercise undertaken here is a veritable performance, to make this technical skill accessible to all, to learn at their own pace, without having to use the services of a subcontractor.

Making-of the book
Publishing an accessible, intelligent guide that doesn't take itself too seriously is a big deal.
But when it comes to ensuring that the information is always up to date, while Google and Facebook are the champions of updates, it becomes a feat.

A QR code gives you access to the latest changes. Challenge met!

And since we are among ourselves, here is a little anecdote.
The day the book went to press, Google decided to change the name of My Business to Google Profile Business. Publishing a book with a proven obsolescence not being an option, the author decided to correct the text and in the process, to give access to his readers to real-time updates.

Welcome to the world of #DigitalFirst.

An entrepreneur with the will to succeed deeply rooted within his being, whether it be in his teams or in his own desire to excel at sporting competitions, Georges-Alexandre Hanin is a man who cannot help but move forwards, always pushing the limits; his own and, whenever he has the opportunity, those of others. The process of writing became a face-to-face with himself, a way of connecting with the very essence of the transmission of knowledge. With this first opus, Georges-Alexandre presents his debut in the school of popularisation. Given that too much jargon kills the message and is by no means a guarantee of being a talented communicator, the exercise undertaken here is a veritable performance, to make this technical skill accessible to all, to learn at their own pace, without having to use the services of a subcontractor.Publishing an accessible, intelligent guide that doesn't take itself too seriously is a big deal. But when it comes to ensuring that the information is always up to date, while Google and Facebook are the champions of updates, it becomes a feat. A QR code gives you access to the latest changes. Challenge met! And since we are among ourselves, here is a little anecdote. The day the book went to press, Google decided to change the name of My Business to Google Profile Business. Publishing a book with a proven obsolescence not being an option, the author decided to correct the text and in the process, to give access to his readers to real-time updates. Welcome to the world of #DigitalFirst.