Digital Marketer (BCS Guides to IT Roles)

Brown, Eileen,Aoki, Betsy

ISBN 10: 1780174004 / ISBN 13: 9781780174006

Published by BCS, The Chartered Institute for, 2018

About this Item

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Bibliographic Details

• Title: Digital Marketer (BCS Guides to IT Roles)
• Publisher: BCS, The Chartered Institute for
• Publication Date: 2018
• Language: English
• ISBN 10: 1780174004
• ISBN 13: 9781780174006
• Binding: paperback
• Condition: Good

About this title

Synopsis

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.

About the Author

Eileen Brown is CEO of Amastra, a media strategy consultancy. She is the author of the BCS book 'Working the Crowd', a writer on innovation and social business for ZDNet and an international speaker on the Internet of Things, media, online branding, and women in technology. Betsy Aoki is a Senior Technical Program Manager for metrics at Hulu and has previously worked as a Senior Program Manager for Bing and social media at Microsoft. Betsy has been named by ZDNet's Mary Jo Foley as one of Microsoft's Women Worth Watching, and has been listed as one of biztechtoday's top 25 influential business women of Seattle on Twitter.