Digital Marketing Analytics : The Data Behind Digital

Language: English

Published by Notion Press Media Pvt. Ltd Jun 2025, 2025

9798899843693

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - In today's data-driven world, successful digital marketing is built not on guesswork, but on insight. Digital Marketing Analytics: The Data Behind Digital equips students, educators, and professionals with the foundational tools and analytical techniques essential to thrive in modern marketing environments.This textbook offers a comprehensive yet accessible introduction to digital marketing analytics. From understanding key performance metrics to leveraging tools like Google Analytics, social media insights, and customer journey mapping, this book bridges the gap between marketing theory and real-world data application. Core concepts such as customer segmentation, campaign tracking, A/B testing, and ROI measurement are explained with clarity, supported by real examples and practical case studies.Whether you're new to the field or looking to sharpen your analytical edge, this book is your essential guide to making smarter, data-informed marketing decisions in the digital age.

Seller Inventory # 9798899843693

Title
Digital Marketing Analytics : The Data Behind Digital
Author
Swati Singh
Publisher
Notion Press Media Pvt. Ltd Jun 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 13
9798899843693
Item weight
268 grams
Dimensions
229x152x11 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 34.92US$ 34.92
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