Digital Marketing ISE (Paperback)

Raj Sachdev

ISBN 10: 1266143092 / ISBN 13: 9781266143090

Published by McGraw-Hill Education, OH, 2023

About this Item

Paperback. Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to do digital marketing. Grounded in marketing theory and concepts taking a strategic and analytical approach with global examples Relevant chapters designed to engage students through Thinking about Global Digital Marketing, Legal and Ethical Issues, Privacy and Security Considerations and Value Creation Latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied Hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating Google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as Google Ads, Social Media, and Email Marketing. Designed to support multiple teaching formats through McGraw Hills Connect with personalized reading experience of Smartbook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781266143090

Bibliographic Details

• Title: Digital Marketing ISE (Paperback)
• Publisher: McGraw-Hill Education, OH
• Publication Date: 2023
• Language: English
• ISBN 10: 1266143092
• ISBN 13: 9781266143090
• Binding: Paperback
• Condition: new