Paperback. Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing trends and shows how these may be applied. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Bibliographic Details

Title: Digital Marketing (Paperback)
Publisher: McGraw-Hill Education, OH
Publication Date: 2024
Language: English
ISBN 10: 1264449356
ISBN 13: 9781264449354
Binding: Paperback
Condition: new

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The Nile Group Pty Ltd
42 Apex Drive, Truganina, VIC, 3029, Australia

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