Digital Marketing: Strategic Planning & Integration
Language: English
Published by SAGE Publications Ltd, 2019
- Softcover
- Used
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Seller Inventory # SEWV.1526426676.G
- Title
- Digital Marketing: Strategic Planning & Integration
- Author
- Hanlon, Annmarie
- Publisher
- SAGE Publications Ltd
- Publication year
- 2019
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1526426676
- ISBN 13
- 9781526426673
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters:
- Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered.
- Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks
- Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing.
The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.
Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Before joining academia, she worked in consultancy for 25 years. As an early adopter of technology and ‘online marketing’ she has led digital strategy and planning projects across Europe, in sectors including healthcare and IT, legal and financial, software and manufacturing. She is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the application of health services, systems and apps that are related to digital marketing, AI marketing and technology.
Annmarie′s Sage textbooks include Digital Marketing: Strategy, Planning & Disruption, Digital Business: Strategy, Management & Transformation and The Digital Marketing Planner. She is co-editor of The SAGE Handbook of Digital Marketing, and The SAGE Handbook of Social Media Marketing.
"About the title" may belong to another edition of this title.
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